KEEPING UP WITH THE DIGITAL MARKETS CONSUMERS

As many people are continuously demanding for better, faster and cheaper products or services, businesses must always find new ways to come up with the next best thing consumers will want. Businesses must learn to keep up with the new types of consumer needs and trends as these are proven to be contributing to the companies’ survival and success. The e-commerce prospect in Malaysia and the Asia region are predicted to be profitable in the future. 

Furthermore, the engagement of Malaysian Governments and regulatory bodies on a massive platform has provided guidelines to merchants to make use of e-commerce systematically by imposing e-commerce laws, policy and regulations. Apart from that, this action manages to provide protection for customers who are into e-commerce. As technology is always emerging, e-commerce in Malaysia is always moving forward and becoming a vital tool especially to businesses. 

Consumers and businesses should take precautions when dealing with e-commerce. This is to ensure that any malpractices such as false claim, scams and fake products can be curbed. Other than building a sense of security and awareness, the actions taken act as reminder to the consumers and business entities where they are always protected by Malaysia’s law, acts and regulations. There is no escape for them to commit any wrongdoing since their actions are being watched by the authorities.  

Should any customers encounter any unethical behavior by the other party, they should make a report without any hesitation. It is advisable for cheated consumers to lodge a report within 24 hours once the fraud activity has been identified. If both parties have agreed on a certain price offered, the online transaction should be made without a hassle and the delivery of the item should be made immediately. It is also recommended to assure the buyers that their purchases will be arriving in a good condition in a short period of time so that they will not feel distressed after performing online shopping. 

Additionally, e-commerce is mainly facilitated by technology that comes with network, hardware and applications. We need to ensure that the devices are equipped with a high level of protection to ensure information security of e-commerce. Also, the security products should be tested by other independent and trusted party to validate if they are reliable. Besides that, the Malaysian Common Criteria Scheme (MyCC) was initiated to elevate the competitiveness in quality assurance of information security through the deployment of the Common Criteria (CC) standard as well as to gain the consumer confidence in Malaysian information security product and systems. On top of that, the laboratory use for testing purposes are always on the go to conduct CC evaluation to local information security product and is now being accredited with MS ISO 17025.