Traditional retail industries are making their ways to participate in the digital trend. This eventually has heightened the fear of market saturation to the e-commerce industry. In order stay in the game for a longer period of time, digital marketers are investing their time, money and energy on newer technologies to further improving their businesses. Furthermore, technology experts believed that with the implementation of innovative and creative technology, the e-commerce industry is predicted to be more mobile and would involve the latest virtual reality market. Online shoppers will be dealing with sellers through such medium such as augmented reality and virtual reality when making purchases over the internet (Global Retail Trends, 2017).
Furthermore, KPMG International Cooperative (2017) mentioned that online shopping via the digital marketplaces is predicted to be available on mobile devices. Mobile-first sites, dedicated apps and various payment methods made it easier for people who are busy running their day-to-day lives to shop by using their phones. For example, global mobile sales accumulated to 34% of all e-commerce transactions worldwide and it was predicted to grow 31% in 2017 (e-Marketer, 2017). Hence, businesses are utilizing omni-channel services as they believed that the consumers are always looking for a more convenient way of shopping.
To provide a positive customer experience, businesses are working on a communication through the usage of technologies such as bots. Businesses are seen to be doing a good job connecting their physical and digital presence in enhancing the customer experience. For customers who expect a ‘phygital’ online shopping experience, investing in innovative and latest technologies is the answer. Other than fulfilling savvy consumers demands for customized services and experience, the latest technologies offer businesses to rise to the personalization challenge.
No comments:
Post a Comment